What would you guys think of Buildism being advertised?

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I feel users often don't have much people to talk to, and due to the age group (no offense, but it's natural! Even I have the urge at times!) patience is hard to master, so with less replies at a certain amount of time within your reply, the user will get off the forums. This means less activity.

Users can also feel a lot less communication due to lack of people. If Buildism was advertised on other sites, this would fix both above problems. But, this means Jacob_ risks losing money, as it costs a lot. Is it worth the risk, is the question.

As for money, advertising isn't a good source for money unless there is at least 100 people active a day. If I'm not correct, each ad view is equal to 5 cents (either that, or it was each click is 5 cents).

So, what do you think? Do you think that it would be a good idea to advertise the site, or wait up for more money, or just let it be like minecraft where they never advertised, but word spread via other sites?