Have you ever played the game called "Blockland" before?

[Paradox]

http://en.wikipedia.org/wiki/Blockland

"The game is not endorsed by, or affiliated with the Lego brand. However, at one point, Lego was in talks with Eric [Hartman] about selling Blockland."

Just because Lego asked to buy out Blockland, it doesn't mean that they were directly affiliated with each other.